i'll call them Agatha!

Why do stores name their pants? It seems like this started happening a few years ago, but now everywhere I look, rather than reaching for something in my size, I need to find Marisa or Julie first, and I don't mean the sales ladies. Also, which marketing genius decides which name goes with which pant? The associations don't seem relevant to me...no one's named a high-waisted, full-leg, flowy pant after Katharine Hepburn , neither have they named any clothes after Edith Head (and that's is really silly, since if they did, I would buy them IMMEDIATELY and I'm sure that's true for other people too).

And another thing about this naming business: I feel like we seem to be having a full-scale, retail-wide grammatical breakdown, because no one seems to remember that PANTS ARE PLURAL. I'm not saying I know why, I'm just saying that if you meet a foreign person and teach them the word "pant" instead, you will be doing them a grave disservice. So let's not be confusing and silly about this. Just hand me my Edith Head Party Dress and I'll be on my way.